Benjamin Koren, the founder and CEO of Frameology, knows how important it is to use your time wisely and to push yourself. Having majored in International Relations at Brown University, Benjamin went on to study at Columbia Business School. After he spent time working abroad in Brazil, he started his own company that focuses on making printing and framing beautiful and easy.
Benjamin has had a variety of experiences that he has both learned and grown from, and he shares some of those lessons. Whether he’s living abroad and working, studying to earn a degree, or making the most of every day to build his company, Benjamin seizes his youth day in and day out. Read on to learn more about what a day in his life looks like, what he’s learned from being an entrepreneur, and what books influenced him at different parts of his life.
Carpe Juvenis: How do you define ‘Seizing Your Youth’?
Benjamin Koren: Taking the opportunity to really push yourself to learn and have experiences. It’s about using your time wisely and getting the most out of a very unique phase of your life.
CJ: What did you major in at Brown University, and how did you determine what to study?
BK: I studied International Relations. Honestly for me it was a bit of a cop out. IR allowed you to take classes in a lot of different things, and as I didn’t know what I wanted to do with my life, it seemed appropriately broad. And I love to travel so there’s that…
CJ: You later attended Columbia Business School. What inspired you to earn this degree, and how did business school help you?
BK: I kind of fell into business. I originally wanted to be a lawyer. My first job out of college was as a paralegal at Shearman & Sterling working on IPOs (initial public offerings). These are transformative events for most companies and are super interesting for that reason. However, I found myself most drawn to the business aspects, not the legal ones. After a year at the law firm I was fortunate enough to get a job at a merchant bank that was one of Shearman’s clients.
CJ: You’ve spend time working as a paralegal and in a private equity company in Sao Paulo, Brazil. What is it like working and living in another country? What were those experiences like?
BK: It was awesome. Living in another country for a period of time is something I would recommend to everyone. It’s challenging – you’re forced to be independent and figure things out that are not so easy to understand (either because of cultural or language barriers). For me it was one of the most rewarding and enriching experiences I’ve had.
CJ: You are the Founder and CEO of Frameology, a company that makes printing and framing beautiful and easy. How did you come up with this idea? What were the steps necessary to execute your idea?
BK: I came up with the idea when I wanted to buy a framed photo for my girlfriend as a gift for Valentine’s Day. To my shock, I couldn’t find anyone online who would allow you to upload a photo and get it printed, framed and shipped to you. A light went off. Framed photos are awesome – they make the ultimate personal gift and they help people focus on the things in life that are most important – their best memories. And my dad owned a frame shop so I knew a bunch about the business already. Starting Frameology was the logical next step.
CJ: What are the greatest lessons you have learned so far from being an entrepreneur and running your own business?
BK: Starting something from scratch is hard and it takes much longer than you think it will. I’ve truly learned so much. But if I had to highlight just one lesson, it’s the following: stay focused on your vision. Products will change, branding will evolve, the people helping you will change, but the founding vision is what provides the real consistency in your business and life. I (as founder) believe strongly that the people and experiences in life are what really matter. Our vision, as a company, is to help our customers to focus on the things that matter. Everything we do is a function of that vision, and we constantly test new tactics to bring that to life.
CJ: Every day in your life must vary depending on the time of year and project you’re working on, but what does a Monday look like for you? Take us through your day.
BK: It does vary constantly! But let’s see. This Monday I woke up at 5:25AM to go to the gym (I know, it’s really early). When I got home I checked my Google Analytics account to monitor our key performances metrics from the weekend. I usually get into the office around 9AM. We have our company standup at 10:30. Then throughout the rest of the day I strategized with our Marketing Director about how best to promote a new program we launched for professional photographers. I fielded some questions from a TV producer that hopefully will put us on her show for a holiday gift spot. I spent time QA’ing some of the new features being built on our site. I participated in a planning meeting to decide on inventory levels that we would carry for the holiday season. I’m sure there were some other things as well.
CJ: What advice do you have for those interested in running their own business one day?
BK: Don’t give up. Starting a business is really hard. Things often don’t go the way you plan, but that’s OK. You will figure it out. Also: test, measure, analyze, repeat. When you have a startup, you actually know very little about the market in the beginning. You need to put together tests to figure things out. Measure the results. Analyze them and figure out if there is a better way to achieve your desired outcome. Then test again using what you have learned.
CJ: How do you stay organized and keep everything running smoothly?
BK: Asana. And hiring great people that I can trust.
CJ: With such a busy schedule, how do you keep yourself energized and inspired throughout the day?
BK: I try to stay in shape and eat well. I think that’s really important to maintaining energy. Most importantly I try to keep focused on Frameology’s vision. We want to help people focus on what’s important. Our customers upload such meaningful moments to our site, I’m constantly reminded of why we do what we do. One customer contacted me recently to tell me how he framed a photo from his wedding for his father in law, who was just diagnosed with Alzheimer’s. He broke down in tears, because he was so moved by the gift. Hard not to be inspired by that.
CJ: What are some books, resources, and websites that have influenced you – either personally or professionally (or both)?
BK: Professionally, there are a lot. I read The New York Times and The Economist regularly. I’m also digging the new Apple News app. Personally, here are the books that really influenced me at different parts of my life: Catcher in the Rye, Portrait of the Artist as a Young Man, Song of Solomon, and The Old Man and the Sea.
CJ: When you’re not working on growing Frameology, how do you like to spend your time?
BK: I spend all my time growing Frameology. But I do find time to hang out with friends and family (while working on growing Frameology).
CJ: What are you working to improve upon, and how are you doing so?
BK: Right now, really all of my attention is on my company. I don’t think much about personal growth and improvement these days. That’s not to say that I don’t have things to improve upon – I have a ton of things. But starting and growing a company just comes first right now at this point in my life. This goes back to what we discussed before about “seizing your youth.” When you’re young, you can put yourself first (or at least a lot of people can – some aren’t even that fortunate). Later in life you are responsible for others – employees, investors, children, etc. I’m sure I’ll have other periods in my life that at a later date.
CJ: What advice would you give your 20-year-old self?
BK: Don’t force things – figure out and focus on what you love. Everything else will follow into place.
Images by Ben Koren