Maurissa Walls – Director of Marketing at Smart Girls Group

It’s perfectly fitting that Maurissa Walls, a senior at The George Washington University, is also the Director of Marketing and Public Relations for Smart Girls Group (SGG). She’s definitely one of the smartest people we’ve met and undoubtedly has an extremely bright future ahead of her. We found out about this inspiring woman by word of mouth – her name kept popping up in conversation around campus and it was no secret that she was a leader at GWU, making her mark one student at a time through freshman orientations and volunteerism.

As both a student and aspiring market strategist, Maurissa has never shied away from a challenge. For over two years she has strategized all of the marketing and advertising campaigns for SGG, manages a full team of Smart Girls, and even contributes to the digital magazine – The Smart Girl’s Guide. We are elated to introduce to you Maurissa Walls!

Name: Maurissa Walls
Age: 22
Education: George Washington University, Bachelor of Business Administration concentration in Marketing
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Carpe Juvenis: How do you define ‘Seizing Your Youth’?

Maurissa Walls: Finding the balance between preparing yourself for adulthood and all of the responsibilities and pressures that come with it and being completely spontaneous enough to try as many things out of your comfort zone as you can. I think seizing your youth in this way allows you to make a life out of prioritizing having new, fun, adventurous experiences without compromising being a responsible adult because you’ve already made a habit out of finding the balance between the two.

CJ: What made you decide to attend college in Washington, DC, and how has the experience influenced you as an individual?

MW: I honestly ended up in DC because I was too scared at the time of moving to and living New York. I thought it would be a bit too overwhelming and hard for me to adjust. There’s nothing wrong with pacing yourself, if you know what would be best for you, and I truly believe DC is what was best for me at the time. I really wanted to be in an exciting city , and going to college in DC has impacted who I am today tremendously. Going to GW and living in DC has taught me not only to have an appreciation for culture and people but to also celebrate them. Being here has been an incredibly freeing experience. As I’ve developed and changed here I’ve allowed myself to celebrate my own complexities. I’ve learned from other people here that they can be a professional, and artists, and a mentor, and an activist, and so many things at once. I’ve learned not to limit other people or myself to just one box.

CJ: You are currently the Director of Marketing & Public Relations at Smart Girls Group. What does your role entail?

MW: My role at Smart Girls Group includes overseeing the strategic marketing and public relations vision of the company. I work with a really talented group of social media managers, PR managers, graphic designers, and writers to help drive our branding online and promote all of Smart Girls’ amazing offerings, services, and products.

CJ: What has been the most rewarding aspect of your work with SGG so far?

MW: Working with my team and our wonderful staff has been my favorite part of Smart Girls Group. I love seeing people grow in their positions. Going back to see work of girls on my team from a year or two years ago looks completely different from what they are able to do now. It’s so rewarding to watch people on my team develop their skills, talents, and professionalism and gain confidence in their own capabilities.

Maurissa 3 crop HZCJ: What has been the most unexpectedly exciting part of being involved with a young and growing company?

MW: I didn’t think it would be possible to grow such strong bonds with people online through emails and video conferencing. Those of us on staff are at several different colleges around the US and had never meet in the same room before. When we met for the first time all together at our first conference last summer, it was hard for us to convince people we were physically meeting for the first time. We get along and work so well together. We’ve created such strong bonds and I didn’t expect that to happen. Seeing this come to life at our conference for so many other girls that work together was so rewarding. It definitely proved to me that big results and big impact can come out of small packages.

CJ: How do you deal with difficult days and move forward?

MW: Remembering that I’ll still be alive in the end. There’s nothing more humbling and no easier way to calm yourself down than using a birds-eye view on a tough situation situation. My tough situations don’t even seem valid, considering what is going on in the world. Nowadays I’m usually laughing at my problems. There are some tough times that are harder to laugh through and I will just let myself feel what I am feeling for a moment. Crying, yelling, or whatever I need to do to get it out. But ultimately I realize I can either let myself just exist being upset or I can take action by doing the best that I can. The next day is probably coming, difficult or not, whether I like it or not, so I can at least try to make the best adjustments that I can to make it better.

CJ: What two main pieces of advice would you give to an incoming freshman college student?

MW: I told all of my new students the same advice all summer: use your resources and just take as much stuff as you can. You don’t realize how many “free” things that you are paying for in college until you start budgeting for life after. Then you realize how much free stuff and helpful resources that you left behind. There are so many departments at offices and schools that are begging for students to use their services and as a freshman I thought that I needed to work my way up in order to take advantage. Obviously that’s not true, you can jump in and start taking advantage. That’s not limit to school resources. I encourage freshman to apply for that internships they don’t think they can have or visit that place that they don’t think they can go to. The world is very forgiving of college students – especially freshman.

CJ: You are an aspiring marketing strategist. What originally drew you to this career choice and why?

MW: I’ve wanted to be in marketing since the 6th grade. I liked a writing project that we did where we had to design an ad and create the copy for a cereal commercial. I learned through that project that I like to influence people and I’ve kept with it because I realize there are multiple ways to do it. I’ll be going into buying in the retail industry, and that still feels like marketing to me, because I am in a position to influence and shape people’s experiences when they walk into a store. I like that marketing challenges you find new ways to influence because people are changing all the time.

CJ: What is the best piece of advice you’ve been given?

MW: My dad always told me growing up to stay connected with people. It’s becoming harder to do as you get older and busier, but I think it is extremely important. When people that I meet abroad, at school, or in programs have a real impact on me I try to stay connected to them. I think it helps to keep you aware of what you learned and how you’ve grown by be surrounded by the people that have helped to get you to that place.

CJ: What is your favorite book?

MW: Things Fall Apart by Chinua Achebe.

Maurissa Group HZCJ: How do you stay organized and juggle all of your responsibilities? Are there specific tools you use?

MW: I’m not a master yet, but I have system that seems to works for me. I use a combination of iCal, a plan book, and a clipboard of to-do lists. I’ve found that it helps me to have multiple touch points. If I have something on my iCal for the day with a notification before, see it in my planner, and have it on my to do list it usually will get done.

Color-coding is also really important and I make sure that I use the same color codes across my three planners. I like being able to look at my schedule at the beginning of the week and visually see that there are a lot of orange student org activities and know that it will be a fun week or to see a lot of blue academic slots to know that I have to crack down early in the week.

CJ: You will be graduating from the George Washington University in 2015. What are your next steps?

MW: I’ll be working in the Merchant (buying/planning) executive program at Macy’s HQ in New York. I am really excited about my job, I think it is well suited for my skills and it will challenge me in new ways. I think it will be a more creative and challenging way for me to use marketing to influence people.

CJ: What advice would you give to your 15-year-old self?

MW: I would tell myself that I am exactly who I am supposed to be. I’ve mostly had the same personality, spirit, and energy my entire life and I’ve always known that. I would tell myself to keep listening to myself. I’d promise myself that I would be really grateful for being exactly who I am later down the road and that it is for a good purpose.

Maurissa Walls Qs

Photos courtesy of Hannah Ziegler, Emily Raleigh, and Veronica Graves