Grace Gordy – Owner at Honey & Hazel Boutique

We met Grace Gordy at a Seventeen Magazine internship in college. We worked together in the fashion closet, and it was clear that this girl had an eye for style. Flash forward years later, and Grace is running her own clothing store, Honey and Hazel Boutique, in Georgia. A surprise? Hardly. Grace has serious determination and a passion for creative endeavors. It’s not every day you hear about a young twenty-something opening up shop with trendy (and affordable!) contemporary clothing.

Grace opened Honey and Hazel Boutique with her mother, and this power duo is impressing us with their positivity and desire to learn more through their experiences. From an early age Grace knew that she wanted to be involved with fashion, and daily she makes her dreams come true. After spending time interning in the fashion industry and working for other clothing stores, Grace learned many skills along her journey and implements them on a daily basis. We’re excited to introduce you to our friend, style inspiration, and total #girlboss, Grace Gordy.

Name: Grace Gordy
Education: BFA in Fashion Marketing and Management from Savannah College of Art & Design
Follow: Facebook / Instagram

Carpe Juvenis: How do you define ‘Seizing Your Youth’? 

Grace Gordy: To me, seizing your youth is all about creating your own path in life (or “march to the beat of your own drum”) and not worrying about what others are doing. I used to get so caught up in what I thought I should be doing at a particular age and always felt behind in my “career path,” but now I realize how thankful I am for all of my experiences because it led me to my ultimate dream come true.

Also I think seizing your youth means taking advantage of all of the opportunities that come your way. Your youth really is the best time to explore, be creative, meet people, make memories and experience as much as you can. Just live life with no regrets.

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CJ: You majored in Fashion Marketing and Management from Savannah College of Art and Design. How did you determine what to study?

GG: From a very young age I knew I wanted to be involved in fashion. I used to study fashion magazines from front to back and was determined to work for one so choosing a major was never any question; it was going to be fashion! I grew up in a small town where no one understood how you could make a career in the fashion industry and was actually told by teachers to go into a more “realistic” field, but I never let them sway me. My parents have always been so supportive of my choices and me and have always told me to follow my passion no matter what.  I couldn’t be more thankful for them! For anyone interested in majoring in fashion I would certainly recommend that you look into SCAD (Savannah College of Art & Design). It was the most challenging four years of my life, but it paid off in a huge way. They have wonderful professors and a very well-rounded curriculum!

CJ: That’s incredible. You definitely put that education and the skills you learned to good use. Together you and your mother opened Honey & Hazel Boutique, a trendy contemporary clothing shop. We love that! What does your role entail and how do you and your mother divide up responsibilities?

GG: We are both co-owners so our roles basically entail everything! We both have total input into everything we do and are both always in the shop whether that means being on the floor helping our customers or in the office doing paperwork. She’s better at keeping up with the books and I handle most of the social media and marketing. We are very fortunate to have the kind of relationship we do; we are best friends, business partners, and mother/daughter. Opening this boutique together is such a great way for us to spend quality time together and do what we do best, which is being creative!

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CJ: You’ve done many interesting things throughout your career such as interning at Seventeen Magazine, working as a stylist, working in marketing, and being a logistics and operations coordinator. What have you learned from these experiences and how have they influenced you with opening your own shop?

GG: Having numerous jobs and internships since college really helped me to determine exactly what I wanted to do. It has always been a dream of mine to open a boutique. However, I thought it would happen MUCH further down the road. There have always been so many facets in the fashion industry that I was interested in and thankfully I was able to work and dabble in different areas to know what I did and didn’t like. Earlier I said that working for a fashion magazine was my goal and I was so blessed to get an internship in New York City at Seventeen Magazine. It was the most amazing experience of my life thus far, but it definitely taught me that that is NOT the place for me.

As much as I loved New York and loved the idea of having a fashion job in “the big city,” I knew I wasn’t cut out for it. I like the south too much, what can I say? After graduating I ended up moving to Charleston, South Carolina where I absolutely fell in love with the town and its charm. I had a few different jobs there, but my favorite and the one that ultimately led me to where I am now was being an Assistant Manager at a little boutique there. I loved the team of girls I had the pleasure to work with and loved the smaller feel of a boutique atmosphere. I’m definitely a people person and it gave me the opportunity to get to know our customers, as well as do the fun stuff, such as merchandising and being creative. That job definitely made me realize I was ready to have my own store!

CJ: That’s really inspiring. As great it is to figure out what you do love to do, realizing what you don’t want to do is just as important. What are the greatest lessons you have learned from running your boutique?

GG: Always work hard, be kind, and have patience! Also I’ve learned when you’re feeling overwhelmed, just stop and take a breath. Everything will be okay! Running your own business is a TON of work, but it’s extremely rewarding!

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CJ: What do you wish you had known before opening Honey & Hazel Boutique?

GG: Oh gosh, I wish I knew more about the accounting side and obviously that’s a HUGE part of having a business. Numbers and analytics have never been my thing. I’m a visual, creative person, but I’m certainly learning more every day.

CJ: What can a young person who is interested in owning a boutique do now to set themselves up for success?

GG: Get as much experience as possible! I interned at many different places to figure out what was best for me and what I wanted to do.

CJ: What would you say to people who are uncertain about starting a business? What motivated you to take the leap?

GG: Starting a business is scary and I honestly have learned so much over the last year that I never knew about before. My mom and I took the leap based heavily on faith. We were and are extremely passionate about what we wanted to do and believed in our idea. We just figured there’s no time like the present so let’s just work our hardest and see what happens! So far it’s going extremely well and I couldn’t be happier!

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CJ: Every day in your life must be different depending on what’s happening in the shop and the time of year, but what does a Monday look like for you?

GG: Typically Monday isn’t a super busy shopping day so it’s a good time to re-merchandise the store, order inventory, clean, and meet with my Mom about what’s going on that week or what we need to get accomplished. We normally have a gazillion emails to respond to and plenty of bills to pay! I’m always Instagramming our new merchandise and coming up with new ways to showcase our products. Trust me, there’s ALWAYS something to do!

CJ: What are your time management tips? How do you stay organized and efficient?

GG: I’m a big proponent of making lists, writing things down, and having a planner with me everywhere I go. I have the worst memory in the world so if I don’t set reminders on my phone and or write it down I will be sure to forget! Plus, it’s a good excuse to get cute organization supplies!

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CJ: We agree! What is an area, either personal or professional, that you are working to improve in and how?

GG: I definitely struggle with trying to do everything myself and it can be really stressful and overwhelming. I am trying to work on how to better delegate tasks and jobs to different people. Especially as our business grows and we build a bigger team through employees, I need to learn how to not try to take on everything and let others help me. That is something I’ve always struggled with. It’s even harder now because my boutique is like my baby!

CJ: What advice would you give your 15-year-old self?

GG: I would tell my 15-year-old self to not stress and worry so much. Everything works out the way it’s supposed to and you just have to have faith and follow your dreams!

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Image: Grace Gordy