Creating your own website is now easier than ever. It has become more economical in terms of money and work. But while starting a website is worth only a few clicks of effort, maintaining it and receiving constant traffic takes quite some skill. The essentials, tips, and tactics listed below are ones that I have learnt through experience by starting my very own website.
1. Finding your website’s niche
This is arguably the most important element to your website. You have to identify ‘why’ you are creating your website or ‘what’ purpose it serves. This will be your site’s trademark; people will remember your site for this very reason. To give an example, my website, www.maverickyouth.com, focuses on giving individuals the liberty to write and publish opinionated pieces. Linkedin’s niche is to serve as a platform that connects potential employers with seeking employees. The niche you pick will help your website set it apart from the crowd and it will make it more lucrative (If you’re planning on starting it for commercial reasons of course). Your title may also be linked with your niche for more impact. This task sets you going in the right direction.
2. Who You Are Targeting
This is the next big step. While having a large consumer base might seem, quite intuitively, stronger, it is not necessarily so. True, having a large audience is a definite ‘plus-one’, but it’s better to have a narrow set of ‘active’ users than a large set of passive ones. My website looks to target young opinionated teenagers who wish to portray themselves through writing. Once you know who you are targeting, everything else will fall into place quite easily. Your website’s look for example can be modified to appeal to your user base’s interests.
3. Teamwork and Diversity Are Key
Having a team of committed individuals will make the whole process faster and more fruitful. Your choice of hiring (for pay or not for pay) is up to your discretion; the bottom line is you have to hire individuals ready to put in their best efforts. Diversity is key in this aspect. Make sure you have a team with diversified skill sets. You have to define their jobs clearly to avoid any ambiguity. Divide the website’s workload and hand over the work to the suitable team members. For example, you may provide the web designing work to someone with a strong background in computers. Since keeping up with each member’s progress is a must, make sure your team isn’t too large, as personal attention is required for more per-capita output.
4. Market Research
After your website is ready, you may share it with a select few to get their opinions and feedback. This sample audience may be close friends, family members etc. They should be people giving credible feedback. Otherwise, you may use websites like www.criticue.com to get feedback from online users around the world. This is an important measure to take before taking your website out into the open. The opinions you receive will be good sources for final touches. They may make you think of things you had not thought of before; you might see potential problems that you once overlooked. If your initial vision was strong, then the positive feedback you get from people will serve as a confident booster. Negative feedback will definitely make you rethink some of your website’s components. This is all for the improvement of your website.
5. Social Media
After your website goes live it becomes time to turn towards social media. Social media is a blessing to all website’s wishing to make it big. There are several widgets your website may employ to connect with websites like Facebook, Tumblr, etc. For example, your website may have a widget that allows users to register to your website by logging into their Facebook accounts. On the same note, creating a Facebook page for your website will be highly beneficial as you will be closer to your consumers. You may choose to use some credit to advertise through social media and attract a larger fan base. But before you involve money into the picture, it’s best you view some of the tutorials on Youtube that show you how to best handle your credit. Make sure you have a constant flow of posts on these social media pages. They are great for advertising new services or products. Since this job can be quite taxing, it would be pragmatic to have at least one individual on your team overseeing this.
Good luck with your own website endeavor!