With a bigger screen and a slimmer body, the iPhone 6 is at the forefront of news today. Companies like Apple have cornered the market on technology, with owning an iPhone becoming a social norm. However, this makes me wonder why such large companies like Apple choose to waver back and forth between menial physical characteristics, like screen size, rather than focus on serious technological advancements?
Apple and Co. possess the most power and means of evolving the technical side of phone production and use, and yet their time is geared toward the technological phenotypes. Financial gain is the impetus behind Apple and other phone companies focusing on smaller issues. Satisfying the public’s demand of larger screens is cheaper than, say, the demand for better battery power. Apple focuses all publicity on appeasing these fewer requests while appearing as though they are at the forefront of technological advancements.
It’s the foot-in-the-door phenomenon in real life: by satisfying more basic demands, these companies expect the public to comply with buying their expensive products. However, this approach is detrimental. Like a politician looking for re-election, Apple and other hegemonic companies are thinking about the short term: financial gain over scientific growth. There is no such thing as a new and improved phone these days; by changing the screen size or the accessibility of certain applications, phone production companies have fooled the masses into believing that advancements are being made.
For example, I checked Google for comparisons between the new iPhone 6 and its competitors, the Nexus 5 and the Samsung Galaxy S4. The consensus was that all of the phones performed the same functions relatively, with the major difference being in screen size. If the only contrast in these products is screen size, which is still a nice commodity, then consumers have been conned. Reiterating what was said earlier, financial gain is the impetus behind cellular phone production, and will continue to be so long as the public believes that buying newer models of phones is upgrading in terms of technical abilities.
Image: Carlos Hergueta, Flickr