Whitney Cain – Director of Marketing for Minyawns, Fashion Blogger, and Visual Stylist Intern at Nordstrom

She’s the Director of Marketing for Minyawns, a fashion blogger, a visual stylist intern at Nordstrom, and a Carpe Juvenis contributor. Is there anything this girl can’t do?! Whitney Cain has impressed us since Day 1. She is currently student at the University of Washington while also being heavily involved in outside activities and businesses. She’s fun to be around, smart, and has loads of energy. Her love of fashion and photography is apparent in her blog, and she dresses to impress (no wonder Nordstrom snatched her up!). At just 20 years old, Whitney definitely knows how to seize her youth, and we can all learn a thing or two from her. Continue reading to learn more about this awesome go-getter…

Name: Whitney Cain
Age: 20
Education: B.A. in Marketing from the University of Washington, Minoring in Earth and Space Sciences (just for kicks)
Follow: Whits About Her

How do you define ‘seizing your youth’?

I define seizing my youth as taking advantage of all opportunities presented and in the process, learning more about myself through the exploration of personal interests. In your youth, I think it is imperative to try everything and just go places because there will be no other time in our lives when we will be handed the freedom of youth and gifted the lack of responsibility.

You are majoring in Marketing at the University of Washington. What does this major involve and how did you determine what to study?

This major involves studying all the different forms of business (such as accounting, finance, management) while focusing primarily on the study of marketing. It is extremely difficult to be admitted into the Foster School of Business and I consider my admittance one of the proudest moments of my life. In addition to majoring in Business Marketing, I am also pursuing a minor in Earth and Space Sciences, just for kicks. I have also been interested in science and specifically geomorphology, so I thought what better chance to explore that interest while also getting to go on various field trips across our beautiful state. In one of my classes we actually drove out to Leavenworth, Washington and drove up this hill overlooking the city. It had one of the most beautiful views and is now one of my favorite spots to go if I ever find myself out East.

You have had multiple marketing and social media internships. What experiences have been your favorite, and what were the biggest takeaways from those experiences?

I have! It is really difficult at our young age to really know what we are interested in most or what we actually excel at. With this in mind, I thought I’d try a smattering of different internships to better figure out what I am actually intrigued by and what actually interests me. That’s the whole point of internships! My favorite has probably been my last internship with a social media marketing firm.

As ironic as this may sound, I personally dislike all forms of social media but for whatever reason, am really good at doing the social media for companies. To make it even more confusing, I like it. Not a clue why! This just goes to show that although I would’ve initially thought I wouldn’t be suited for social media marketing, it looks like I am. So try things people! For crying out loud I worked in the regulatory department of a chemical distributor for six months. I have ample reporting abilities and a ridiculous amount of acronyms to show for it!

You were the Vice President of Alumni Relations and Sponsorship at UW’s American Marketing Association. What have you learned from your experience with AMA?

The AMA has been one of the best organizations I have ever been part of. I feel like I say this a lot, and about a lot of things, but if you were to ask me if I thought joining a club was a good idea a couple of years ago, I would’ve said no. But then again, I didn’t really know what I was doing or what I wanted to do a couple of years ago. I joined the AMA this year thinking that it would be a great opportunity to network and meet a lot of professionals who could hopefully hook me up with a sweet job. I got that, and a whole lot more.

Being part of this club has opened an unbelievable amount of doors for me and really polished my professional persona. Not to mention holding a VP title as a student says a lot about your work ethic and get’s the conversation going. Being a VP has brought me internships, professional contacts, close friends, and even hooked me up with a start-up that wanted to hire me on as their director of marketing. Boom. Being a member of a club or organization in college gives you credibility that you can’t get anywhere else. If I were to recommend anything to anyone wanting to go into business, I’d tell them to join a club and to have fun with it. Big things can happen.

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You recently started a fashion blog called Whits About Her. Where does your love of fashion come from?

It’s funny but I don’t really know! I’ve always just been fascinated with fashion and everything to do with beauty and as a youngster I was constantly getting into my Mom’s makeup stash that I actually ruined half of it experimenting but that’s another story.. I started asking for magazines and fashion books for Christmas and started building up an encyclopedia of designers and fashion houses. From there I’ve just kept learning and reading and blog following! I was told repeatedly that I should start a fashion blog and I kinda thought, hey why not! I am a photographer on the side so I’ve acquired an eye for the kind of thing. It’s a great little hobby and a great excuse to go shopping (not that I’m condoning excessive spending, but, kinda).

You are the Director of Marketing for Minyawns. What is Minyawns and what responsibilities do you have as the Director of Marketing?

Well hey! This is that start-up I was talking about! Minyawns is an easy to use on-demand website for students to find work or help fast. It was created by a friend of mine, and UW engineering grad, Billy Sheng in August 2013. What originally started as an e-mail list has now blossomed into a full-blown business with over 215 companies and 500 Minyawns! As Director of Marketing, my responsibilities are building out both the business side and Minyawns directory (aka students). I’ve already revamped all social media outlets and manage all online communications!

The next step is to build out the PR end and create a marketing plan that can be replicated on other campuses as we expand. Being part of a start up has been a serious crash course in extreme time management and responsibility for me. I set my own hours, determine my own course of action, and set all goals for myself. It’s been a great experience and I’m still learning. It’s really cool to be tied to something that is gaining some serious traction, with some thanks to the work I’m putting in. I’m actually flying out to Fresno, where Minyawns is headquartered to set more long term goals! I’m going on a work trip… How weird does that sound for a 20 year old? At least I look 23 (I’m told).

This summer you are going to be a Visual Stylist for Nordstrom. How did you go about securing the internship, and what will it involve?

The world may never know! From my assessment, it was most likely a number of things and I will rate them in order of my perceived impact. Most importantly, I have done some visual merchandising work when I was at The Land of Nod so I was able to talk to the fact that I had been given and trusted with that sort of responsibility. A close runner up is the fact that I run a fashion blog, Whit’s About Her. If you’re a slave to your craft, you are willing to go the extra mile. I went that mile, and 34 feet.

Thirdly, a close work acquaintance, and personal mentor (whether she knows it or not), works at Nordstrom corporate and she sent over this incredible recommendation letter to the hiring manager. It really does pay to know people. You can totally quote me on that. As a creative human, I also tricked out my resume in Photoshop and dressed impeccably. Dress for your dream job. You can quote me on that too.  My internship will involve styling and designing all of the visual merchandising for the downtown Seattle Nordstrom. Its gunna be pretty sweet, I’m not gunna lie.

What are three traits that make a rockstar intern?

Resilience, energy, eccentricity. I’ll speak to that last one. I’m more of an introvert, but have found that when I pair my energy with a dash of my peculiar personality, I am memorable, mentionable, and typically liked (I mean this is the professional world, of course). If you’re willing to put yourself out there and be assertive as an intern, it shows management that you want and are excited to do more.

How do you balance being a college student with all of your jobs and activities? What are your time management tips?

Writing things down. I always have a lot going on in this head of mine so it is really easy to forget things. I’ve started journaling, list making and planning like a crazy person in order to keep track of everything. I am a purveyor of sticky notes and notebooks!

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What does a day in your life look like? How do you plan out your days?

I literally live the busiest life. I do a lot and I like to have a lot of fun. A typical day looks like class, emails, class, social planning for Minyawns, class, meetings, meetings, studying, go out. It’s mildly chaotic but I wouldn’t have it any other way!

When you are not interning, working, or going to school, how else do you like to enjoy your time?

I’m a runner. I enjoy nothing more than getting out and exploring the many trails and scenic routes Seattle has to offer. I’ve also recently gotten into hot yoga! I used to think yoga was for shmucks but I’m totally shmucking it now.

What would be your go-to summer internship outfit for when it’s burning up outside but air conditioned inside the office?

I am currently obsessed with (and stocking up on) track pants. Although the typical 9-5 uniform is constraining, tight, and highly uncomfortable, I beg to differ. Screw that. If I cant do activities in it, I’m not gunna wear it!  I recently just got a pair of silk track pants that feel incredible and also look incredible, the ideal combo. Pair them with flashy flats or heels if you’re feeling ambitious and a simple t-shirt. Easy, classy, and modern. Boom.

What motivates you?

It is often said those who have overcome adverse situations at a younger age are unbelievably motivated and successful in their latter years. I can totally attest to that. The recession was incredibly detrimental to my family and  as a result, we found ourselves homeless. Overcoming the financial obstacles has taught me many things but most importantly, the importance of higher education. My parents, neither of which attended college, vehemently urged me to pursue college as a way to secure a comfortable future for myself.

I knew that getting into college with a substantial scholarship would require substantial motivation and effort. Hard work really does pays off and I got into UW with 75% of my tuition covered. I am always looking for ways to improve myself as a person and have found that surrounding myself with remarkable individuals is one of the best ways to do so. One of my closest friends is one of the smartest people I know: pursuing a double major, being heavily recruited by the big four, and a former national spelling bee champ. She is also extremely sarcastic, caring, and straight up gorgeous. She’s remarkable and motivates me to every day.

For me motivation is entirely intrinsic and I am motivated every day to do whatever I can to improve the lives of others for this reason.

What advice would you give your 15-year-old self?

Care less about what others think. It’s taking me till just recently to realize that at the end of the day, the thoughts of others should not take precedence over my own. I wish I would’ve let my freak flag fly from day one! I’ve come to realize that when you start to think of your self as more of an individual, your eyes are opened to the world! I used be really skilled at origami but never told a soul for fear it would be considered dorky. What the heck Whit?! Who cares! Take a page from my book and fold away my friends, fold away.

Read Whitney’s work here.